Revenue Operations

How to Sync Salesforce Accounts to HubSpot Without Contacts

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Sebastian Scheuer
Founder @ Upvise
HubSpot

HubSpot Breeze Agents Explained: Use Cases, Setup, and Real Impact

Breeze Agents are flipping the script for sales and ops teams that want automation that actually gets stuff done. Dive into the setup, smart use cases, and how they quietly save hours behind the scenes.
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Revenue Operations

Is RevOps Only for Large Companies?

RevOps was long seen as a tool for big enterprises. But that’s no longer true. Why smaller and scaling companies using HubSpot or Salesforce early often build better foundations than the giants chasing after them.
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CRM in B2B

How Many Touchpoints Does a B2B Customer Make Before a Purchase?

Ever wonder how many times a B2B buyer actually interacts with your brand before signing the contract? It’s way more than you think: we’re talking 60+ touchpoints across months of back-and-forth between marketing and sales. If you're still treating the journey like a straight line, this one's for you.
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CRM in B2B

What is a CRM system and How Can it Actually Make Your B2B Sales Process More Efficient?

Struggling to make your CRM system actually support your B2B sales process instead of slowing it down? This no-fluff guide breaks down what a CRM should do, how to avoid the usual pitfalls, and why HubSpot or Salesforce might just be your team's new favorite tool.
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HubSpot

Considering CRM Integration with HubSpot? Here’s My Advice

Thinking of integrating your CRM system with HubSpot? Before you plug in and pray, this guide walks you through the real-world do’s and don’ts of CRM implementations, from data disasters to stakeholder drama, so your systems stay intact.
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Revenue Operations

How to Build a RevOps Strategy Using HubSpot

Struggling to align your sales, marketing, and customer success teams? Discover how a solid RevOps strategy powered by HubSpot can break down silos, streamline your tech stack, and turn your revenue engine into a well-oiled machine.
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Marketing Strategy

What's an Acceptable Cost Per Acquisition in B2B SaaS? [Guide + Free Template]

Determine the maximum acceptable Cost Per Acquisition for your unique B2B SaaS company. Dive into the factors influencing the CPA, from Customer Lifetime Value, and marketing efficiency to industry benchmarks. Learn how to balance your marketing spend effectively and optimize strategies to ensure sustainable growth.
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Marketing Strategy

How to Create Your Ideal Customer Profile [The Complete Guide]

Crafting an Ideal Customer Profile is crucial for maximizing marketing growth and revenue. This guide covers the importance of an ICP, the steps to building one, and how to integrate it into your marketing strategies. By targeting your best customers with tailored campaigns and refined messaging, you can significantly improve your conversion rates and achieve sustainable growth.
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Marketing Strategy

Why CPL, CPA and CLTV Matter to CMOs in SaaS Companies

Running a successful SaaS business requires achieving profitability at specific milestones. For CMOs in B2B, closely monitoring KPIs is essential to ensure the business stays on track. Understand how to measure essential KPIs, their significance, benchmarks and what actions to take if your CPA exceeds your ROI.
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Account-Based Marketing

Exploring Account Based Marketing: In-Depth Guide to ABM Strategies

Take an in-depth dive into the ABM strategy, detailing innovative tactics and techniques to develop an effective ABM strategy and integrate sales and marketing efforts. Get ready to explore real-world examples that highlight the transformative power of ABM, personalizing your marketing approach, and measuring ABM success to understand the future of ABM in a B2B context and beyond.
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