Meet your Fractional CMO Ready to Help you
‍Grow better

Hire your next fractional CMO for digital marketing leadership and top-level strategy.

HIRE YOUR NEXT CMO

Strategy: Set and reach your goals and go-to-market plans

Prioritisation: Get tasks and objectives across the finish line

Leadership: Build and lead a high-performing team

Technology companies I have worked with

Why You Should Hire Me as a Fractional CMO

Strategic Expertise
with Proven Results

With 15 years of experience in B2B SaaS and tech marketing, I bring a deep understanding of the unique challenges and opportunities in this sector. I have a track record of setting clear marketing priorities that align with business goals, ensuring your marketing efforts are not just activity-driven but results-oriented.

Close the gap between marketing, sales and tech

With a deep operational background and strong commercial acumen, I am able to build the necessary relationships at the management and board levels and translate those needs to specialists across all teams. I connect and build bridges to everyone involved, and save time with more accurate estimates and effective communication.

My Approach: Driving Commercial Success

While some leaders excel in branding, my focus is on commercial success and performance metrics. I specialize in identifying new growth opportunities and implementing frameworks that connect marketing efforts directly to revenue attribution. By partnering with me, your team will gain the expertise to become a visible revenue driver, contributing to trackable ARR. I will also educate and empower your team, ensuring they understand and can leverage these frameworks for sustained growth.

Leadership + 2 extra hands for your team

Some teams might need both: leadership and extra resources to get things done. Partnering with me provides you with a strategic thinker and a hands-on resource, ideal for small high-performing teams with ambitious goals.

For larger teams, hiring me as a fractional CMO brings an added advantage. My leadership experience allows for seamless communication at the executive level, speeding up and simplifying processes. With me on board, your team gains a partner who can both lead and execute, driving efficiency and success.

Comprehensive Channel Management

Managing multiple marketing channels is critical. I offer expertise in overseeing both traditional and digital channels, ensuring a cohesive and effective marketing presence. Whether it’s optimizing your GTM strategy, SEO roadmap, running targeted Paid Social campaigns, or leveraging the power of account-based marketing, I’ve got you covered.

Effective Go-To-Market Strategies

Launching a new product or service? I excel in crafting and executing go-to-market plans that position your offerings for success. From initial market research to final launch, I ensure every step is strategically planned and flawlessly executed.

Talent Acquisition and Team Building

A strong marketing team is the backbone of any successful strategy. I help you build a high-performing team of marketing professionals by identifying and hiring top talent. My extensive network and experience in recruitment ensure that you have the right people in the right roles to drive your marketing initiatives forward.

Leadership and Vision

As a fractional CMO, I bring top-level marketing leadership without the full-time commitment. This flexibility allows your business to benefit from my expertise and strategic vision, driving sustainable growth while optimizing costs. I focus on building long-term strategies and empowering your team to execute them efficiently.
‍
By hiring me as your fractional CMO, you gain a partner dedicated to elevating your marketing efforts and driving your B2B SaaS business to new heights. Let’s build sustainable growth together through innovative digital marketing strategies tailored to your unique needs.

Let's Grow Better Together

Why a Fractional CMO is a better choice

A full-time CMO doesn’t always make sense.

Not all founders have a senior-level marketing expert on their team, and not all teams have members ready to step into a CMO role when someone leaves or goes on parental leave. This is where fractional CMO services come in, offering a flexible and cost-effective solution to fill these gaps.

A fractional CMO works on a freelance basis, ensuring your team and strategy remain on track — and even thrive. The chief marketing officer (CMO) is the chief executive marketing leader in most organizations, with one of their core responsibilities being long-term strategy.

However, as launching an e-commerce startup becomes increasingly frictionless due to 3PLs and no-code digital storefronts, early-stage companies have become more common. These companies, still striving for product-market fit, often face uncertain futures and are not ready for a full-time marketing executive focused on long-term plans.

This is where a fractional CMO comes in, addressing long-standing challenges such as C-suite executives going on parental leave, sick leave, or departing abruptly. With a fractional CMO on speed dial, your organization won't be left in the lurch.

Even better, you can hire them for short-term projects, go-to-market strategies, or team-building sessions. You can scale up their hours during critical times and scale them down based on your business needs, ensuring you have the right level of expertise and support when you need it most.

Fractional CMOs are a flexible fix for headless, modern marketing teams.

Your company has countless marketing functions it could focus on to drive growth. With a myriad of strategies, tactics, and channels to consider, developing a comprehensive marketing plan tailored to your business’s stage and industry is undeniably complex.

This complexity is precisely why companies hire CMOs or marketing directors: to craft and execute these sophisticated marketing strategies across the department. Understanding your market, pricing, customers, and how to position your business effectively are all parts of an expertly orchestrated go-to-market strategy that can yield long-term dividends.

Marketing requires time and patience. You can’t plant seeds today and expect to harvest fruits tomorrow. The sooner you start, the better off you’ll be. Yet, many companies delay hiring a marketing executive or director until things become frantic.

This delay comes with a significant opportunity cost. If you're not a marketing expert, you're likely missing out on numerous opportunities that a new CMO or marketing director would readily identify.

The most common reasons for waiting? Concerns about the expense and commitment of a full-time C-suite hire.

Fractional CMOs offer the perfect solution. They provide the necessary guidance, direction, marketing initiatives, and strategies to meet your goals and maximize your marketing ROI. Moreover, they are flexible hires whose hours (and fees) can be scaled up or down as needed. This flexibility ensures you get top-level marketing expertise without the long-term commitment and cost of a full-time executive.

When to Hire a Fractional CMO

When your marketing efforts aren't moving the needle, it might be time to consider hiring a fractional CMO. Deciding when to bring on a CMO or director of marketing can be challenging, but there are several scenarios where this key hire can make a significant impact.

‍Starting Out
‍If you’re just starting out and unsure where to begin, a CMO can take strategic initial steps to acquire users and grow your business. They can help build your brand positioning, messaging, target audience, and user acquisition strategies, all grounded in thorough research.

‍Stalled Growth
‍If you've been managing marketing on your own and not seeing results, bringing in a marketing leader can change the game. A fractional CMO can assess your current lead generation tactics and provide innovative strategies to acquire and retain your target customers.

‍Marketing Communication and Storytelling
‍If your marketing communication and storytelling need improvement, a chief marketing officer can refine your company’s narrative and collaborate with the media to reach prospects effectively. They ensure your message resonates with your audience and stands out in the market.

‍Mature Company Challenges
‍For mature companies facing retention and engagement issues, hiring a CMO brings a fresh perspective. They can devise strategies to keep your existing customers engaged through creative email campaigns, in-app messages, retargeting campaigns, and events.

‍Enhancing Team Collaboration
‍A fractional CMO not only addresses specific marketing challenges but also enhances the overall efficiency of your existing marketing team. They provide part-time expertise, ensuring your organization works better together without the commitment and cost of a full-time executive.In any of these scenarios, a fractional CMO offers the strategic guidance and flexibility your business needs to thrive.

Why Hiring a Fractional CMO is a Smarter Choice

Hiring a CMO or director of marketing is a challenging decision for any business. These roles are crucial and can significantly impact a company's success. Beyond their salary, there's also the consideration of equity and other benefits, which can be substantial.

Another major cost is recruiting. Finding the right person demands a lot of time and energy—resources that young businesses often lack. Investing heavily in finding a CMO, especially without assurance they'll be the right fit, is a massive risk. If you’re not a marketing expert, sourcing and vetting executive-level marketing talent can be daunting.

Many businesses recognize this challenge and turn to agencies to handle their marketing. This allows them to focus on their core competencies while outsourcing marketing tasks. However, agencies often juggle multiple clients, and if you're not a major client, your needs might not get the attention they deserve. This can lead to mediocre results, despite hefty retainers.

If you're only considering full-time hires and agencies, you may feel stuck. But there's another option: freelancers.

Historically, freelancers have been the underdogs in marketing. Business leaders have been cautious due to low-grade freelance platforms that attract all types of talent, making it as hard to find quality freelancers as it is to hire full-time employees.

This is where I come in. As a fractional CMO, I provide high-quality marketing expertise with the flexibility of freelance work. You get top-tier talent without the long-term commitment and cost of a full-time executive. I offer the strategic guidance and execution needed to drive your marketing efforts, all within a flexible and scalable framework. This means businesses can achieve their marketing goals while maintaining budget flexibility.

What Does a Fractional CMO Do?

A fractional chief marketing officer (CMO) is a freelance marketing executive that companies hire for digital marketing leadership and top-level strategy. They excel in people management, building partner relationships, and effective communication.

Typically, fractional CMOs are responsible for:

Setting Marketing Priorities: Establishing clear and strategic marketing goals to drive growth.
Identifying Target Audiences: Analyzing market data to pinpoint the ideal customer base.
Overseeing Marketing Channels: Managing and optimising both traditional and digital marketing channels.
Building Go-To-Market Plans: Developing comprehensive strategies to launch products or services.
Hiring for Marketing Roles: Recruiting and selecting the right talent for marketing positions.

Fractional CMOs focus on creating strategies and hiring specialists to execute projects and tasks. These senior leaders are typically not involved in day-to-day execution but ensure that everything aligns with the overall marketing vision.