I help marketing teams unlock growth opportunities and generate more contributed revenue.

Marketing agencies can do better

When I was in the thick of fast-growing startups and scaleups, many agencies were not excelling enough in B2B SaaS. Wrestling with competitive marketing budgets, the few agencies that could help, had retainers that were in no relation to the ad spend. Plus, some the ones I partnered with quickly lost their spark, excelled mainly in B2C or e-commerce, and didn’t grasp the unique hurdles SaaS companies face. I truly believe marketing agencies can and should do better.

This is why I am on my way to changing the expert landscape for the better, operating under my personal brand, Upvise.

The SaaS & Tech Marketing Specialist
What do I do? I help marketing teams in SaaS and tech companies with digital growth marketing frameworks. I pinpoint and excel in sustainable growth opportunities, generate ARR, and provide the technical backbone to fuel rapid growth. For larger challenges, I bring in an adaptable squad of freelance star talents—individuals behind some of the world’s most successful brands and trusted partners for many fast-growing startups and scaleups.

The missing piece of your marketing puzzle

Today, many SaaS companies often can’t get the help they need to grow and scale their business. This is for many reasons:

• Commercial alignment: Getting marketing and sales teams to understand each other and turning them into a joint commercial profit centre focusing on company and revenue growth is a huge need for every SaaS company, but very few agencies have the commercial mindset and the experience to succeed with it.
• Lack in SaaS experience: Subscription-based revenue models focusing on the pipeline or sales velocity, ARR, ACR, or ROAS… require a different set of skills.
• Lack of talent: The best talents don’t work as employees. Agencies have a fixed set of employees with limited and siloed skill sets. When goals change, the team needs to change. Different tactics and services need different skills and it becomes impossible to tackle them all. Companies will benefit from partners with this flexibility to adapt and provide customized solutions.
• Customer views: Most agencies often are too far away with one leg out to really breath and understand your daily challenges.
• Marketing attribution: Closing deals in SaaS often takes several months. From identifying the buyer committee and crafting the right value propositions to staying top-of-mind and working leads through opportunities, the process is lengthy and complex. This often results in struggles with internal ARR attribution and making transparent, informed decisions.
• Missing collaboration: Monthly catch-up meetings and email threads to present the latest numbers just waste valuable time and are too detached from your daily operations. This often leads to a continuous lack of understanding and a diminished sense of responsibility for your business.
• B2B is a whole different ballgame compared to B2C, and building a sales pipeline is a challenge in itself. It demands unique insights and the kind of experience that only comes from having worked in the space for a long time.

Not satisfied with your current SaaS & tech marketing partner?
I’ll make the switch and the entire onboarding process seamless for you. Get in touch today.